KIA’s EV LAUNCH CAMPAIGN

This project was for KIA’s new EV launch. I was responsible for the concept development, ideation, art direction and execution.

TONE OF VOICE

Engaging

Futuristic

Sleek

Uplifting

TARGET AUDIENCE

PRIMARY:

• Individuals actively considering the purchase of an electric vehicle

• Early adopters of new technology

• Individuals interested in the benefits of EVs, such as cost savings on fuel and maintenance.

SECONDARY:

• Potential car enthusiasts

• Customers who are curious about EVs and might engage out of general interest

CAMPAIGN CONCEPT

Sustainability challenges many auto manufacturers. Yet, KIA has created highly sustainable electric vehicles using recycled components. This campaign highlights KIA’s EVs, emphasizing the crucial importance of collective responsibility in sustainability, and that everyone has a role to play.

CREATIVE PROPOSITION

Drive Change, Take Charge

To align with KIA's EV launch strategy, we recommend placing the EV6 at high-traffic malls like Mall of the Emirates or Dubai Mall, surrounded by pedal bikes. These bikes collectively contribute to its recharge, symbolizing the collaborative effort required for sustainability. It's important to note that the EV6's battery won't be fully charged by a single individual's effort; it relies on the combined contributions of many people, emphasizing the importance of collective responsibility for sustainability. An interactive screen will be installed to display real-time battery charging progress, promoting transparency and encouraging engagement.

TEASER

This phase will tease the audience on what’s coming without revealing anything specific.

LAUNCH

The installation will take place in this phase, and it will elaborate the idea of sustainability and how it should be a collective approach. Additionally, a main KV is designed for all media purposes to echo the launch of the new EV6.

Main Key Visual